The power of the internet is in its ability to quickly digest and present information; the Achilles heel of the internet is that it is a vast sea of digital anonymity. The latest NAR statistics, show home buyers gravitate towards the internet as an initial search tool (81%) but before initiating contact drive by the property (73%). The key is to harness the power of the internet but still capture that consumer to identify them and follow up. After all a lead is only as good as the validity of its contact information. This session teaches you how to leverage the power of the internet and eliminate anonymity by using search engine optimization, syndication, single property websites and mobile marketing.